peter spear

brand listener & strategist

I am a brand listener offering customized qualitative solutions to bring the consumer experience to life.

Innovative listenership and contextual research to help brand teams create, position and evolve successful brand and product propositions.

15 years experience across categories getting beyond and underneath the ordinary to offer fresh glimpses into the emotional core of consumer decision-making to inspire truly distinctive brand behavior.

Downloads

Plutchik's Wheel of Emotions

Contact

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